Bar Biccari

Bar Biccari wanted to access local customers with an offer to generate footfall midweek.

Red Media drafted an invitation letter including two vouchers at the foot of the letter.

The letters were printed on 120g white bond and hand delivered in a pre printed envelope inviting the customers to open it to enjoy the vouchers enclosed.

This campaign was reproduced in a 5 mile and 10 mile radius; it created awareness, increased footfall and drove traffic to the website.

A successful campaign and a happy client.