BoConcept

BoConcept, based in Red Brick Mill Batley, approached us to help them broaden their database and increase footfall to their Showroom in the Mill.

They recognised the quality of the audience Red Media Advertising has to offer and we now provide Screen Marketing in both Wakefield and Bradford Nuffield Health Clubs, along with a Static Board in the Cardio Suite at Wakefield.

Along with the ongoing screen presence, the BoConcept brochure is always available for the members in the brasserie and to take home.

When the new brochure is launched each year, we coincide this with a Product Placement Display in the entrance of the clubs, so the members can interact with the furniture.  

We also run a data capture campaign, by running competitions, where members have an opportunity to win BoConcepts' furniture.

To further engage with the Health Club's Members, throughout the year Red Media produce BoConcept Vouchers which are included in the New Member Handover Packs.  This also provides the Health Clubs with an incentive to offer to their members.

Sandal Living magazine is also a preferred medium to market for BoConcept, again targeting their ideal audience.